Media For Development
The development agenda in Kenya and Africa especially needs to be pushed in ways that inspire buy-in by all parties and stakeholders, for without this, it might inadvertently get a “neo-colonial” agenda tag. One of the best methods for inspiring effective participation and involvement by all across the academic strata is by the use of the media. Our media strategies are therefore cut out to do just that, an ability that places DTM in unique position given the crosscutting nature of media programmes as strategies that can be effortlessly applied across programmes addressing a variety of themes.
This is evident in the last 14 years of experience in which DTM has implemented programmes focussing on several development themes such as gender, governance, health, capacity building, youth, economic empowerment, child rights, environment, etc. In the next few years, additional focus will be placed on developing programmes for entrenching a constitutional culture in Kenya, raising public awareness on socioeconomic, political and other rights so as to facilitate the demand and protection of these rights.