The development agenda in Kenya and Africa needs to be especially pushed in ways that inspire buy-in by all parties and stakeholders. Among the best methods for inspiring effective participation and involvement by all across the academic strata is by the use of the media. Our media strategies are therefore cut out to do just that, an ability that places DTM in unique position given the crosscutting nature of media programmes as strategies that can be effortlessly applied across programmes addressing a variety of themes.