Partnership and Networking
At inception, DTM realised that networking and partnerships would form the core of its way of working and hence it set out to ensure continued diversification of its partners in order to pool expertise and resources for the purposes of achieving mutually beneficial goals. In 2001, this approach further inspired the idea for media and civil society collaboration in Kenya to not only strengthen the role of civil society in the development agenda but also improve the role of the media in reporting on gender, the key DTM focus at the time. This early initiative resulted in the creation in 2001, of the DTM’s flagship programme, “Together On The Move”, the longest running TV talk show of its kind in Kenya, as a civil society platform dedicated to the discussion of development issues and for showcasing the successes and challenges in civil society advocacy.
Overall, DTM’s partnership and networking approach entails building strategic partnerships with like-minded individuals and organisations that bring out the synergies of strategic partnerships and contribute to improved quality of media content.
Given the crosscutting nature of media programmes as strategies for communicating development, the last decade has seen this approach expand to incorporate other programmes where we collaborate with other partners implementing in other thematic areas. We also partner with other media practitioners and media-based organisations and institutions from Kenya and around the world to develop media programmes and platforms that promote development issues and enhance the voices of the citizens to engage more effectively amongst themselves and with their leaders.